I started blogging 15 years ago. There's value in writing something longer, with actual paragraphs and bigger thoughts. It's easier to read and find older blog posts. And because they take longer to put together, blog posts feel less disposable compared to Tweets.
Sheridan spokesperson Christine Szustaczek offers advice on how to handle PR crises and negative media
On the night of Saturday, June 2, I was sitting at home when news of the Eaton Centre shooting broke. I follow a lot of journalists and editors on Twitter, and details of the event started to flood my Twitter stream. About three hours after the first 911 call to police, I tweeted about the "strange, sudden urge to organize a vigil" the next day at Yonge-Dundas Square. I had no idea what I was about to get myself into.